Gigya.com - Boost Content Sharing with Gigya Wildfire

Wildfire is an incredibly useful tool for social networkers and content sites alike. Wildfire forms partnerships with content sites, such as Metacafe and Bolt, and creates a widget to put on their page that allows users to add their content to their favorite networking sites with minimal effort. Instead of having to copy and paste lines of code into their profiles, which can be difficult for less advanced web users, Wildfire allows users to choose which social network they want to send the content to, what their user name and password is, and in which section they want to post the content, and then it´s done. This allows users to continue browsing content providers´ sites without changing pages to insert the code, boosting virality for the sites. Not only that, but it´s free!

“Let your users post your content easily on their social networks and blogs.”

What is the possible downside for content sites in forming partnerships that will increase their virality and doesn´t cost them a cent? They got their first round of funding from first tier backers, obviously seeing promise in the company. They have created incredibly useful tools for a very low cost, and are not worried about making back a profit till they have expanded, such as entering the mobile market.