GetIceBerg is a web based app designed for creating and marketing business software (no downloading is required). The aim is to allow anyone to develop their own apps for their own needs. The interface—Process Designer—is visual which means not programming or coding skills are necessary. Users can fabricate apps using Flash based drag and drop tools. They can create tabs and lists and searchable fields. Iceberg also features calendars, graphs, start pages, an email function and file management; these are built as modules which can be customized by the user. The dashboard can be personalized allowing the creator to control reports and views; there are permissions and privacy measures in place to secure the safety of any work being done. Iceberg easily integrates with other applications. For up to five users Iceberg can be had for free. Beyond that the price tag is $200 per user, with the first five being free.