Fotowoosh.com - What if you could transform 2D into 3D?

Fotowoosh is an awesome tool that lets you take your 2D photos and turn them into 3D mini movies. It does this by establishing what they believe is the foreground and which is the background of the picture and then zooming into the various spots of the frame and adding shadows and texture where the program has learned they generally are from the various photos it has transformed before. The image is constructed in Virtual Reality Modeling Language (VRML) format, so right now you have to download a VRML reader in order to see it, though in the future, browsers will most likely have this feature built in. In about a week, users should be able to upload pictures and have a 3D animated image created in a Flash widget form that can be embedded onto whatever site they want.

“At Freewebs we believe that the greatest and most powerful ideas have been expressed on a page. The more we can transform what can live on a page the more powerful and impactful everyone"s ideas can be expressed. Fotowoosh is one of our efforts to transform what is possible on a page. We want to revolutionize what you think a website is and what can live on a website. Fotowoosh will forever change the way you think of your pictures. We live in a multidimensional world- it"s time to break out of the one or two dimensions that media and technology have locked us into for so long. Let"s dive in and look around. Let"s create worlds where there once were barriers.”

This is a fun feature to give new dimension and life to photos that all users will enjoy. It´s a unique tool not offered elsewhere.

How will they make a profit from this? If Microsoft is working on something similar, how will they compete? Will people want to deal with downloading the reader in order to use the program?