FlockPod.com - Embed Social Interaction on Your Site

Don't you hate visiting a webpage hoping to obtain some information, and then leaving empty-handed? Wish there were a way to ask your questions on the site itself instead of writing to the content manager or picking through discussions in an external forum? FlockPod, a new web app which lets website owners embed an onsite social interaction application, may quell these annoyances by allowing users to ask questions and submit suggestions without leaving the page. Once installed site visitors can share thoughts and ideas, and site managers can gain insight into their users' thoughts to modify content in accordance with popular opinion. Site managers also have control over the content generated in FlockPod; they can bar certain users from discussions, for example. Currently, FlockPod is in beta mode, so downloads are free, but the final release will require site managers to pay a subscription fee.

"FlockPod is about adding social interaction to any web page to serve a dual purpose - facilitate social learning and augment the content itself!
The central idea of FlockPod is to provide a space on any web page for you to collaborate and learn right on-the-spot, to share ideas, opinions, experiences, anecdotes or sometimes even to question, reason or debate".

If FlockPod proves as easy to use as its creator make it sound, it could definitely benefit site owners in particular by allowing them to tap into the minds of their users. It seems incredibly easy to use and install, as well as boasting a pleasing design.

For a site that really toasts the benefits of its product, why doesn't FlockPod have their product installed on their page? What will the subscription fee be? The site might also want to include a more technical explanation of how the application works. This product caters more toward coworkers and teams since it emphasizes the importance of "collaborations", so it's unclear whether casual visitors to a site who are unaffiliated with its content and developers will participate.