Flexadex.com - An Online Address Book

Looking to trade in your decaying paper address book for something more lasting and high tech? Try Flexadex. This free online address book runs right in your browser, you don’t have to install anything whatsoever. The app allows you to store 1000 entries. It’s streamlined, without any superfluous features. Entries can be searched for and organized alphabetically; each is given a title and ample description space. There’s even an email option. You can download and back up all your data; there’s also an option to set up reminders. Check out the demo to preview it before signing up.

“• There are already many ways to store your contacts on the web, but very few sites are dedicated solely to this purpose. With other sites you often have to sift through a landslide of extraneous features, that you probably don't need, to get to your contacts. This slows you down.
• Further, most contact storing sites force you to fragment your contact information into separate text fields, requiring you to laboriously click through various input boxes to store and retrieve your information. Some of these fields you'll have no use for, or you'll find yourself lacking other fields. This slows you down.
• Flexadex provides you with one single, large window for each contact. In it you can store up to 5000 characters of text - simple, flexible, and fast.”
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This is a fairly simple, straightforward app. You won’t get bogged down by a hundred different features or minutiae that you don’t need. You’re given more than enough space to jot down information.

Is this too plain? Would users appreciate more advanced features, such as a search bar or the ability to import information?