EsyURL.com - Create Shorter URLs

EsyURL allows anyone to quickly turn a long and complicated URL into a short and easy one. In the example they use, they turn a complicated two-line URL into "http://www.esyurl.com/1". This new easy URL can then be used in your emails, blogs, webpages, etc...to make things less convoluted and maybe more accessible. Also, you can upload files (in a limit size of 2Mb per file) and receive an easy URL to acces it. Finally, you can install a Firefox add-on to EsyURL for instant modification. It is a site with a simple purpose and premise, which definitely has its advantages.

"esyURL is an expression based in the phrase 'Easy URL'.



esyURL purpose is to turn long complex URLs to short easy ones, so they can be shared in blogs, forums, e-mails and so on."

It is true that URL's can be long and convoluted, making them seem less accessible and harder to tout. Shorter URLs seem to have more importance, for some weird psychological reason. So, for business and professional purposes, I can see the advantage to using this free process.

Do people really care about shortening their URLs? Do long and complicated URL's lead to less people linking to a site? How are they marketing this site and how are they making a profit? How many people have installed the FireFox add-on?