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In their own words
“We're a group of dedicated and passionate call center-focused professionals, determined to find better ways to monitor service quality, improve service delivery and streamline the connection of businesses to their customers. Echo by BenchmarkPortal, Inc. was developed specifically for Contact Centers by Dr. Jon Anton—a recognized leader in contact center research, benchmarking and consulting—and Anita Rockwell, a leading service advocate and 20-year veteran of service leadership and change management consulting.”
Why it might be a killer
Most companies try but often find it difficult to translate customer opinion into internal programs that promote or support better service delivery. By utilizing Echo, real-time feedback is channeled directly from the customer to front-line customer service representatives (CSRs), which results in CSRs being able to self-correct gaps in the service they deliver on a daily basis. Management can get the results on how their customers are feeling in real-time and not have to wait for a 6-month corporate survey.
Some questions
The site doesn’t have much info. There are no descriptions of fees. Will Echo be able to grab a significant portion of the contact center industry?
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