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In their own words
“Demdex’s turn-key behavioral data management solutions make implementing a behavioral data strategy cost-effective and easy. We empower your company to create a “Behavioral Bank” full of robust user profiles with data captured from your web properties, purchased from third-party data sellers or exchanges, and generated from your ad campaigns.”
Why it might be a killer
This solution is effective for many companies that want to be more precisely in order to segment and target audiences. In this way they will save money through a fast process.
Some questions
How are all the variables calculated? Does the system relate the consumers’ behavior according to the company’s goals? Does the system recommend the different ways to use the results?
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