DelveNetworks.com - Getting Inside Videos

Delve Networks, formerly known as Pluggd, ‘looks inside’ videos to provide consumers with a more enhanced video experience, while giving publishers more revenue opportunities. Delve’s video platform works by integrating with a site’s search function letting viewers find the content they want; on the backend side, publishers are able to pinpoint spots within a video to highlight for their viewers. The technology allows publishers to edit content from a video as it’s being uploaded. Each media file is essentially mapped out, so users can find and narrow in on content. The company’s ‘Magnifying Glass’ makes it possible for users to search by keyword with video clips. The search also integrates semantic tech, for easier searching. Delve can be customized for use in a range of video players, and syndication options are available as well.

“Our semantic technology creates a visual map of each video or audio file, enabling Web users to find the exact content they want inside a program. This lets you create the best viewing experiences for your audience. Your site visitors can search the content to find exactly what they are looking for within your media clips with DVR-style control. The results display in our innovative Heat Map, enabling your users to jump right to the segment they are interested in seeing or hearing. Delve Networks’ “Magnifying Glass” lets your site visitors navigate within a video based on the key words they want to find within a video or audio file. Once Delve’s Semantic Video Web Technology displays the results in the color-coded HeatMap in our video player, viewers can use the “Magnifying Glass” to find the exact piece of content they want to see or hear.”

Delve gives publishers powerful tools to organize, manage and process their media. They are better able to leverage advertising using Delve’s search tech, while at the same time, consumers are better able to find exactly what they’re looking for. It’s a potent package.

How efficient is Delves search technology? How easy is it to implement and integrate with existing video platforms?