BTBuckets.com - Making Your Site Always Relevant

There are quite a couple of profiling and behavioral targeting techniques that websites owners could employ in order to engage those who visit their sites. Not all of these are cost-effective, though.

And not all of them are easy to implement. BTBuckets is an application that has the objective of addressing such a fact. We could define it as a solution that makes for a friendlier Internet. That is, these websites into which the system is incorporated will treat users in a tailored way, and deliver relevant and important content to them.



The basis of the whole system is that of segments that are created by the webmaster, and which can be compared to buckets in which users are kept. The premise is that each bucket (IE, each group of specific users) will have a set of actions associated to it. Besides, each and every bucket can be integrated with Adservers, CMS and analytics.

The best aspect of this service is that it is wholly free. That is, you can integrate this solution into your site at no cost as long as your site has more than 5 million page views per month. That is certainly commendable, as it makes BTBuckets instantly usable by the general public.