BeeMask.com - Talk Safely to Strangers

If you ever meet anyone on an online chat or anywhere else on the internet and would like to talk to them without giving them your phone number, BeeMask has the solution. All you have to is register and provide your actual phone number, then the next time you meet someone and decide you’d like to talk to them you simply exchange a secret BeeWord and then both of you enter that secret word at the same time on the BeeMask page and you will be instantly connected. So, instead of potentially losing the chance to meet that special someone, sign up for BeeMask and talk to anyone you want while keeping your piece of mind.

“At BeeMask, we're driven by a desire to make the Internet a better (and safer) place. We want you to meet people online. Then, if you think you might like them, we want you to talk to them over the phone. But, we want you to do it safely. With BeeMask, you can talk over the phone without giving away your phone number. Your privacy is protected.”

This could become an extremely popular service especially for people who spend lots of time in online chats looking for their soul mate.

They appear to have an advertising-based business model. Will that be enough to keep this site free or will they have to start charging in the future? Will people see the value added or will they simply exchange Skype usernames or other voice clients to do their talking?