Attributor.com - Tracking Digital Content

A huge topic making its way in current headlines has to do with copyright; of course property rights are nothing new, think about Robinson Crusoe and his desert island economy; the problem today lies in the distribution, intellectual property rights and a whole burgeoning ethos of 2.0 sharing.

Attributor has developed a means to track content on the web. They attach a sort of digital fingerprint to media be it text, audio or video, so that the content generator knows exactly where it surfaces around the net. Attributor also allows content creators to assign usage rules to their content in effect allowing content owners to set limitations as to re-use and to establish rules regarding citation requirements. Attributor scans billions of pages on the internet and compares content usage with compliance to the creator"s rules; if content has been abused, Attributor can remove the content or request licenses for use; any action made is monitored by Attributor. The service does not prevent media from being posted, but rather is a means for copyright holders to keep tabs on their content. It promotes transparency and accountability and is a much more viable means of rights management than DRM; rather than holding back content usage or demanding immediate payment, Attributor enables creators to accrue a much wider audience.