AnswerOil’s aim is to make online shopping an overall better experience. One problem shoppers face with online deals, is that often when there are many choices, models and offers, customers will usually want to go to a real world store to check out their potential purchases. It just makes things easier; rather than comparing numbers and photos, you can actually feel the differences, palpably in a store. AnswerOil has come up with a fully 2.0 experience to make shopping online much more convenient. They’ve got a sliding scale search system. Basically, you select a category such as cameras or computers and choose amongst characteristics such as pixels, brands, and size; form there, you prioritize qualities according to their importance to you, and AnswerOil will pull up matches based on your input.