AggregateKnowledge.com - Discovery is the New Search

Aggregate Knowledge is truly revolutionizing the way you search for products online. In fact, they´re not even calling it a search, “discovery” is now the new black. AK is leading the new revolution of Online Discovery, which goes above and beyond the previous keyword searches. In stead, the service analyzes the behavior of other searchers to make further suggestions on content that you wanted but couldn´t find, or otherwise did not know existed. These unforeseen results are what make AK´S service a “discovery” engine as opposed to the former search. Aggregate Knowledge is now on its second round of financial backing, a generous 20 million from Kleiner Perkins in addition to the 5 million from the first round also backed by Kleiner Perkins as well as DAG ventures. AK works with ecommerce and content sites, it´s two main partners being Overstock.com and The Washington Post. They have about 15 partners in total and calculated about 50 million unique visitors per month between them.

“Aggregate Knowledge offers the industry´s first online Collective Discovery Service, which emulates the way people naturally discover and shop for products and information offline. Built atop a sophisticated, super computing architecture, Aggregate Knowledge harnesses the behavior of users to fundamentally change the way people navigate and engage online. Aggregate Knowledge delivers significant revenue enhancement to site owners by providing real-time, collective merchandising and navigation capabilities. “

Why jump the gun on second round financing with most of the 5 million still in the bank? Were they a little overeager to start profiting and would it have been a smarter more to raise the big second round when the site product valuation had increased?