Add-Art.org - Turns Ads Into Works of Art

One reason Firefox is such a popular browser is for its huge variety of add-ons, the most popular being adblockers. Still adblocking tools can’t cover everything and most of us have simply learned to tune out ads, but they are still very perceptibly there. That’s where Add-Art steps in and changes the game in a surprising and delightful way. Add-Art is a Firefox plugin which replaces all the ads on any given website with works of art. Every two weeks 5-8 new artists, selected by established curators, will be put on display over the ads. Images are cut down to banner size, however artists can customize ads for each project. They can also choose to target sites or simply default to any page with ads. Each page displays one artist. Currently, the exhibited art work depicts Hiroshige’s One Hundred Famous Views of Edo.

“Add-Art is a free FireFox add-on which replaces advertising on websites with curated art images. The art shows are updated every two weeks and feature contemporary artists and curators. Learn more about Add-Art or install it now.”

This adblocker is really innovative; the idea is truly inspired. It turns your browser into an art gallery. Add-Art achieves two functions: it removes ads, and it enriches your browsing experience, giving you something to actually enjoy and think about.

This is a great concept, but how is the Add-Art team going to pull in more users? Will donations be enough to support this, or will Add-Art have to turn to sponsors and advertisers themselves?