Actonsoftware.com - Engage Prospects And Customers

If you are looking for a better way to interact and engage with prospects and customers and better manage your business processes, Act-On could be just the solution you’ve been looking for. Act-On can be easily integrated with SalesForce, Webex and Outlook, allowing for a streamlined approach to your prospecting and giving you a better chance of closing deals. From within the portal you can publish interest-based newsletters, promote webinars via email and web ads, negotiate meeting times with prospects, deliver and track documents and send targeted email campaigns plus a lot more. The service is available for a low monthly fee with no hidden charges for add-ons.

"Act-On is an on-demand business service that enables you to engage more effectively with prospects & customers at every stage of your sales funnel."

Integration with Webex, SalesForce and Outlook is a good selling point for this product as business and sales are increasingly managed with these three tools. The service should appeal to businesses who are looking to increase their business through a better managed online presence.

A quick glance causes one to question exactly where the value added is here in comparison to SalesForce which seems to do most of the things that Act-on promises to do. Will this solution be attractive enough to warrant the extra monthly cost?