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The attention economy—this is one the latest buzz words running around the internet. People want to know what captures attention and how to sustain it. One way to do so is through analytics tools such as those provided by Alenty. They analyze how visitors use your site, how they interact and share information, and how high their level of engagement is, among other things. Take for instance, their Who’s Hot widget. It measures individual participation—the more a user efficiently interacts on a site (their contributions are read), the higher they are ranked on the Who’s Hot scale; users get more attention, the community as a whole becomes more dynamic, and everyone is more motivated to get a top spot. Implementing Who’s Hot is a matter of copy and paste. Alenty also provides tools for measuring Ajax based pages, for improving customer relationships, and for purchasing recommendations.
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| In their own words | |||
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“Alenty will help you understand how your visitors use your website, interact, share information etc.
Our tools revolution web 2.0 analytics, by providing a new depth of analysis:
• Commitment ratio of your visitors (propensity to share information)
• Community efficiency (percentage of auto-generated audience)
• Real exposure to messages (banners, product list within a page, etc.)
• Automatic analysis of Ajax pages”
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| Why it might be a killer | |||
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Keeping users involved with a site is not always such an easy task, which is precisely why Alenty useful. It analyzes websites to determine how better to enthrall users to interact more and to come back. Their Who’s Hot tool encourages more quality and prolonged interaction. The rest of their tools can be customized to anyone’s needs.
A innovative technology allows these new features. Alenty's tools are the only site-centric tool that make an automatic page structure analysis to extract the relevant data. This way, the tool can measure who wrote each comment, for instance, and who reads them! Even if contents are in the same page!
See http://www.alenty.com/xwiki/bin/view/Demo/AudienceDemo?language=en for a demo.
There a countless applications of this technology, from banner visibility measurement, to automatic ajax websites analytics (visibility and usage of each block of information).
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| Some questions | |||
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Alenty doesn’t appear to be offering anything really new. Analytics tools are a dime a dozen. Besides that, the site is poorly designed—navigation is clumsy and discursive.
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