Looking for images and videos of your favorite celebrities and athletes? WireImage is a digital photo agency and wire service for entertainment. It captures all the major events in the business, ranging from awards ceremonies, movie and television premieres, concerts, festivals, social events and much more.

You’ll find a huge entertainment and video archive, from fashion portraits and nightclubs to music video shoots, launches and signings, celebrity babies and Broadway. It adds approximately 90 new events and 5,500 images per day. It also provides newspapers, magazines, websites, mobile, publicists and PR firms with immediate access to photo coverage of entertainment, sports, and news. Images are captured by renowned professional photographers. The WireImage Video library offers high-quality and often exclusive material from the world of entertainment. WireImage provides PR agencies, publicists, party planners, and corporate communications departments with photography and video coverage for all events (premieres, parties, awards, festivals, and corporate). Their staff of photographers, editors, producers, and videographers is available on an assignment basis.

“Launched in 2001, WireImage has become an authority for celebrity imagery by bringing together a first-class delivery platform and a premier photographic service team. Our roster of photographers includes acclaimed professionals and industry veterans who have tremendous clout within the entertainment industry. Our imagery appears regularly around the world in magazines, newspapers, websites, television programs, advertisements and wireless applications. WireImage also provides up-to-the-minute entertainment footage to leading broadcast and mobile carriers, and online properties worldwide. The footage division specializes in licensing wholly owned and represented entertainment content, in both raw and packaged forms. Headquartered in New York, WireImage provides worldwide image syndication through its international offices and a global network of affiliates. WireImage is a division of Getty Images, Inc., a leading creator and distributor of visual content.”

WireImage offers great service for not just individuals, but for companies too. More than ever, the world is fascinated with images of celebrities, entertainers and athletes. According to a press-release issued by Corbis, the demand for celebrity images has exploded as evidenced by increase of celebrity pages in magazines by 15% annually since 2001. WireImage has definitely growth opportunities in this industry.

WireImage has entered a competitive and crowded market. Will be able to maintain its position? How will they deal with an increasing number of stock photo agencies? Do subscribers have to pay something in order to download images? Will they make service fees more clear?

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