TuneSquare.com is the coolest free music download site on the block right now. The site offers listening and downloading of music by unsigned artists of all genres. Site visitors can search for music in nine categories including pop rock, hardrock metal, soul R&B, singer songwriter, hip hop rap, other, techno electronic, world and club dance. Each search reveals a neat list of songs to listen to (sound clips) and to download for free. The coolest part is that the artists still get paid! This is possible because TuneSquare.com has obviously worked hard to make sure the advertising is sufficient for the companies but not painfully annoying to the audience. The ads are not exactly subtle but they are placed intelligently and are actually fun to look at. The idea on the main page is that site visitors are looking up in Time Square at all the huge billboards and happen to see colorful ads from the site's advertisers. For example, the main page has a Samsung music player, a huge coca-cola sign and a Loews theater marquee to name a few, but the idea is so fresh that the site visitors won't even realize its advertising. The other form of advertising is playing a commercial-like spot in place of a music video while listening to a selected song. The advertising is smart, the music is free and the artists get paid – I smell a winner.