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Tubemogul is an impressive, free service to analyze your online video viewership. Offering to track videos from Google Video, Metacafe, MySpace, Revver, Yahoo!, AOL Uncut Video and YouTube, you can understand your customer base, track trends, assess marketing efforts, and even see what is working for your competition. This service can obviously be used by advertisers, media companies, political campaigns, record companies, etc. to fine tune their online marketing campaign. Specifically, the service allows you to create charts, export data to Excel, email data, aggregate videos from different services and create custom groups of videos. The site is clean, clear and accessible to anyone.
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| In their own words | |||
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TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web's top video sharing sites. TubeMogul's analytic technology aggregates video-viewing data from multiple sources to give publishers improved understanding of when, where and how often videos are watched, track and compare what's hot and what's not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues or friends. Who uses TubeMogul? Our users include independent content producers, media companies, ad agencies, digital consultants, record labels, film studios, politicians, consumer products organizations and corporations.
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| Why it might be a killer | |||
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This is an incredibly comprehensive analytic tool that you can use for free, which would be of incalculable value to the advertising, media, consumer and political fields. They also seem keen on helping you use their services and improve on them in any way.
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| Some questions | |||
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They should consider posting some client testimonials to vouch for the quality of the services they offer. They do have competitors and testimonials always help consumers make decisions. They might want to consider adding content to their home page, as it doesn't reveal the scope and depth of their services (there is just the sign in bar), and might only frustrate a person coming for a first look.
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