TrueAnthem.com - Connecting Fans, Bands and Brands

As the internet has dramatically changed the way music is listened to and shared, artists and record companies must find new means of distribution/financing. TrueAnthem, with its slick interface, thinks that ads are the way to go.

TrueAnthem actually sponsors ads, recorded by the artist, which play before each song. So, each and every song that you download and listen to comes with an unavoidable advertisement. Of course, this may seem like a rather poor strategy, but TrueAnthem has already raised a seed round of $2 million dollars and Adidas has signed up for an ad campaign. Listeners actually get to stream and download songs for free, while new artists get their work out and get paid for it. If in song ads aren’t for you, the site also incorporates sponsored widgets. These come with sponsor’s logos and they allow users to stream and download songs without any recorded ads.