Social.fm - Something Like Last.fm, but Not Quite

Music is a real unifier, right? Explains the proliferation of social music sites; what better communal glue than some Armstrong, Mozart or hey, even the Beastie Boys? Party, yeah? Given other musical society successes, Social.fm may just be able to join in on the fun. This music site has a very Last.fm feel, not merely because of the common domain extension. The site is all about music. You've got playlists created by DJs from all over this world. You'll get decent recs and discover new music you'd never even have dreamed of. Also, they stick to their guns about giving dues, it seems, by using country specific copyright compliance to ensure that artists and yes, music labels, get their fair share. Social.fm requires you to download software to get the most out of it; from there you can add your own playlists, create smart lists, and find amis and amigos who share your fine music taste. Of course, you may also share your musical finds with old friends, create a profile, and chat. Need I say it's free?

"Social•fm reflects our vision and the contributions of Social.fm DJs that create all of the music playlists on Social•fm. As the leading social music service for web and mobile users, Social•fm is powered by DJs and music listeners just like you.
Social•fm enables social music discovery and recommendations through connections with your friends, family and Social•fm users with similar musical preferences. We are building innovative products and services that leverage Internet broadcasting, social networks and user-contributed content to enable you to enjoy your favorite media anytime, anywhere."

Who doesn't like music? It's like the new pirate's gold, something to be cherished, to be bandied about like erudite knowledge, something to console you. Social.fm has a slick UI, and it's brought to you by Mercora, an experienced music site.

As usual, the site depends on its users; if there aren't any, well, it's like that old tree in the woods story, if a tree falls, and no one hears it, nothing, it may as well not exist. We've got Last.fm and a bucketful of other social music sites, how is Social.fm going to differentiate itself? So far, it looks like it hasn't got as much music as Last et. al. which is a real pity.