PitchFork.tv - Yup, 24 Hr Indie Music Videos

You may know Pitchfork as that hipper-than-thou indie music review site with a penchant for Canadian artists and who’s ratings can make you or break you if you’re struggling indie band. You may also have noticed, that they’ve been slowly branching out offering free mp3’s and blogs along with the usual fodder of photos, concert reviews, and band interviews. The next logical step, of course was video. And that’s exactly what the just launched Pitchfork.tv has to offer. Think of Pitchfork.tv as MTV before reality tv came out—you know, when they actually played music. It’s MTV for the noughties and for indie music fans. It’ll offer the same smattering of artists you’re used to on Pitchfork along with interviews, vintage concerts, feature films, and lots of other free, cool, high resolution stuff. Check it out. It’s slick, clean UI is enough to make anyone drool.

“Pitchfork.tv is the first-ever music video channel dedicated to the documentation of independent music. As a visual extension of the music coverage Pitchfork Media has provided for more than a decade, and a means of updating and advancing the music television format, Pitchfork.tv brings you closer to the artists you love, through original mini-documentaries, secret rooftop and basement sessions, full concerts, exclusive interviews, and the most carefully curated selection of music videos online.”

Finally, Pitchforkmedia lives up to its name. This new site is super slick, with lots of original and innovative content. Music lovers will have a blast and those unfamiliar with Pitchfork ought to get acquainted with the .tv version at the very least.

Can Pitchfork.tv beat out competitors like MySpace? They claim to be independent and without any special interests. What’s their business model? How will they maintain the site and traffic?