OwMM.com - Music Discovery Gets Down to the Beat

Your music smarts have become a sort of badge, deciding what groups you fit into, and what friends you'll cherish. Urban hipster scenesters wouldn't dare to admit a fondness for Creed, nor would your hardcore metalhead have anything to do with a certain Spears figure. But how do you keep up with the music scene? How do you expand your listening routine and add more songs to your half empty iPod, while making it seem effortless, like you haven't had to consult webpages to enhance your coolness factor? Perhaps you solicit recs from your Facebook pals or frequent sites like Last.fm and Hypemachine, or maybe you're a religious reader or better yet listener of Mp3 blogs. All good and well, but don't you wish there was something more encompassing, more eclectic, more expansive? Try Owl. How it works: you select a track you like from iTunes or whatever, next select a specific section from the song (your 'seed sound') and Owl Music will return results based on that. It gets more specific than any other site; Owl actually analyzes stuff like pitch and harmony ranges as well as the progression of sounds to give you very precise matches. Of course there are hits and misses, but sometimes there are glorious hits and the misses can be interesting anyways. Basically, it's about sound, the notes, it gets down to the basics, the nitty gritty. Give it a try, it's free.

"Owl Music Search compares your favorite songs to thousands of others to find similar songs for you to listen to, enjoy, and purchase.
Similarity can mean different things to different people, so sometimes you'll find what you're looking for, other times you'll be surprised. Either way, Owl will help you discover a whole new world of music."

Owl's interesting in the way that it bases recommendations. It actually finds similar songs by melody, beat, etc., things which other sites don't really take into consideration. Ultimately, it gives you an interesting mix of results, and you're bound to find something new that gives you a sonic kick.

Sites like Last.fm etc. have already gained significant ground in the music rec area, how is Owl going to achieve similar results? Also, music recs from Owl are based on what they have in their database, how comprehensive is it?