NoiseTrade.com - Promoting Music Artist-To-Fan

“We believe that if artists and fans work together, everyone can get what they want.” That is the philosophy that inspired this project, a platform where artists and punters can support each other and connect efficiently.

The basic premise is that of letting music fans access tunes via a widget, and then giving them the option to either pay for downloading the song or telling five friends about it. Such a system eliminates middle-men and helps both sides connect directly.

I must admit, I find the whole approach excellently well-focused. The mastermind behind it is Mr. Derek Webb, a singer/songwriter that co-founded the company with other music veterans and industry experts.

What I like best about this initiative is that it emphasizes the musician-audience bond that has always characterized the most significant music in history, and that is an aspect I feared could as well disappear altogether in the technological world we move in. I advice every music fan to check the site out to draw his own conclusions, but I think everybody will agree that it is one of the most efficient solutions for the online promotion of music which has been devised so far.

“Now any artist can freely distribute their music online, via NoiseTrade's remarkable and embeddable widget, offering fans the choice to tell 5 friends or to pay any amount in exchange for an immediate download. Who needs peer-to-peer when you can have artist-to-fan?”

It is a very appropriate take on an issue that has been besetting the music industry for a very long time now.

How can the site advertise itself in order to become as mainstream as possible?