InTheMix.com.au - Dance Music Nation

Interested in what kind of innovation is coming from outside the Valley? Look to Australia for some inspiration. One of these new startups deals in the Australian dance music scene. It’s called IntheMix, and it caters to those passionate about dance, clubbing, music, parties and festivals. It’s part blog, zine, tv, and social network combined into one. There’s a lot of contributed content from writers and photographers as well as much user generated content such as personal images, chats and discussions. There’s interviews, nightlife guides, radio, events and tours too. So find out about the latest artists and hottest acts in the dance music scene and you don’t have to be Australian to enjoy.

“The inthemix website is a vibrant platform for interaction, debate and discussion supported by quality editorial including news, reviews, interviews, club photos, streaming audio and video, podcasts, music downloads & a what's on guide. inthemix's content is driven by an army of several thousand passionate contributors who actively keep the site humming with the very latest information from Australia's burgeoning dance music scene.”

IntheMix is a comprehensive website that covers everything dance music. It provides a lot of interesting content as well as a platform for users to contribute and interact.

Will IntheMix catch on around the world? What’s the business model and can it handle a wider audience?