iamplify.com - Audio and Video to Amplify Your Life

iAmplify creates audio and video short programs for you to download. These programs are hosted by pros and experts in the fields that they are doing the show for. Categories that the media fall into range from cardio, to gaming, to parenting, to travel. Their audio and video clips are sold by multiple vendors online, including Google Video and Yahoo Stores. Because professionals are hosting the programs, there is a fee for downloading the content. Products start at $1.99, or you can join one of their subscription communities that start at $4.95 per month. They want to prove their quality to their users and want people to sign up, so if you become a member you can download a program for free.

“iAmplify.com is a media company, powered by world class technology. We create downloadable audio and video programs to enrich your life. We provide direct access to leading celebrities, experts and media companies and our partnerships range from firms such as HarperCollins Publishers and Random House Audio to personalities such as Marianne Williamson, Marilu Henner, Phil Hellmuth and Kathy Smith.”

They are selling their programs from multiple vendors and have already gotten a lot of positive press coverage. People like taking advice directly from pros, and so they may pay the extra few dollars to make sure they have quality content to learn from.

How will they compete with all of these new sites that provide guidance and tips for free in various video and audio forms?