Houyhnhnms.tv - Art TV Without Limits

The Houyhnhnms, from J. Swift’s Gulliver’s Travels, are a race of super smart horses whose society is marked by reason, stability, and glassy calmness. Houyhnhnms.tv, which takes its name from Swift’s tale, is a creative social exchange for visual arts. Its aim is to build a community of skilled filmmakers and artists without an editorial focus—artistic freedom reigns supreme. What you get is a fine selection of video art, music videos, artvertisng, documentaries, short films, micromovies, animation, and the like. The selection is showed in a sleek, high quality interface which lets you rate, recommend, comment and find more about each selection. The whole thing has a soothing, almost museum like quality to it. Anyone can join the Houyhnhnms community. There are frequent challenge events, in which houyhnhmers can win prizes f should their entry be voted the best.

“What is houyhnhnms?
A television created by a creators community
Audiovisual art within reach of a new audience,
A meeting place for creators,
A broadcasting tool for their work
A permanent pitching between producers and creators”

This is a very cool, very slick and sleek video site. What’s most striking is the quality and finesse of the videos on offer. These aren’t your homegrown Youtube affairs. The selection has more depth and nuance.

Will this type of content find its niche audience? The difficulty alone of the url spelling may deter users, no to mention the artsy, clique like dimension to the site. How is this funded?