heavy.com - Videos for Men by Men

Heavy is a site by men for men, sort of like the Man Show or Howard Stern. They post videos (usually featuring scantily clad women or comedy or stunts or fast motors), allow users to post videos (of the same type mentioned above), and let the best rise to the top based on viewer ratings.

Recently, they added a social networking feature that allows you to create Heavy profiles where you can upload your own videos, create your own video channel and meet new friends. The site looks corporate and professional, with sponsorship by major corporations, but the videos took a long time to download. Overall, this site caters to a key consumer demographic of males in young to middle adulthood and draws heavy traffic.

Heavy, founded in 1999 by Simon Assaad and David Carson, is a consumer media company that combines its own unique programming with those of its users to create an environment where you can control and even participate in your own media experience. Heavy empowers its audience to share, editorialize, and create their own content as well as provide access to its own library of programming. Heavy"s programming staples include "Superficial Friends," "The Massive Mating Game," "Heavy News," "Behind the Music that Sucks," "Heavy"s Angels," "Transworld", "Contagious," "Blisster" and "Tourettes Cowboy." Portions of Heavy"s library of animation and live-action shorts are available for free download to the Sony PlayStation Portable and the Video iPod.

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