Everyzing.com - Convert Video into Text

Who knew technology existed to translate an audio file into text for search purposes? I certainly did not know, but the folks at EveryZing (formerly PodZing) know everything about it. EveryZing creates a text index of the audio data from audio and video files using the latest speech-to-text technology to enable search within the spoken words of media. You can even click on the words to begin playing the media from the exact point that word is spoken (however, EveryZing admits to only having an 80-85% accuracy rating). By searching the spoken words, those sites are indexed with more words and therefore more searchable and accessible....which in turn means they have a greater ability to generate revenue. To those multimedia companies that rely on viewership on their audio/video files, this is a great monetization tool. They also just received $10 million in new funding to expand and improve their services.

EveryZing is the most powerful digital media merchandising platform available today. Media companies of all sizes leverage our unique ability to drive the volume of online content consumption and create new and powerful revenue streams. Through our speech to text, search and optimization technologies, and consumer-facing website, we create greater opportunities for consumer and advertiser access to online content. The company"s best-in-class technology and comprehensive set of advertising services enable our partners to profit from their content by launching digital channels that deliver the entertainment, news and information that consumers crave.

Selling through audio/video is a huge business, and the ability to make those audio/videos more searchable and browsable is a critical tool for those multimedia companies trying to make money from these products. Also, since they just received a large infusion of cash they are likely to improve and grow as a company.

Does the lack of 100% accuracy in translating the audio affect the value of this translation technology? How much does this service improve the viewership and accessibility of the videos? Is there newer and better technology coming online in this arena soon?