Crackle.com - The Sony Entertainment Video Platform

Crackle, formerly known as Grouper, has re-launched under a new domain and new campaign. This Sony Company is now streaming the best of the video web, to you, the global viewers using Sony branded technology, IPTV, all the best social networks and viral distribution. The real reshift in startup energy is directed at new talent: meaning new sketch comedy artists among other kinds of talent. You can enter into contests in order to receive video creation resources, as well as a nice chunk of funding in an effort for content expansion. If you’re talented, you’ll be given opportunities to collaborate with some of the talent at Sony Media.

Crackle, a Sony Pictures Entertainment Company formerly known as Grouper, is a streaming entertainment network dedicated to the discovery and development of pioneering video creators across a diverse range of genres. Crackle delivers programmed and customized video streams to a global audience via a multi-platform syndication network that includes Sony devices, IPTV, leading social networks and one-click viral web distribution. Crackle launches the most innovative creators with on-going collaboration with Sony Pictures Entertainment and other leading media partners.

Before Grouper was Crackle, it used to be a hub for scrutiny given that a good amount of their content contained sexually explicit material. Now that Crackle has re-launched under a new name and under a seemingly stricter moral policy, they’ve got an idea that has rarely been used in the world of video hosting and sharing. Their platform is more or less aimed at discovering new talent and giving them the opportunity to work with their partners at Sony. This is much different from the myriad of Youtubes, who will let anyone who knows how to press record to be featured on their website or host their own channel.

Will they be able to shake off their previously questionable image? Will exclusivity hurt them or create buzz?