CarryTheDay.com - Work Offline

Optimized Mobile Application With TrailGuide, the Basecamp experience has been adapted for efficiency on the phone so you can see more of the most important things on screen quickly and easily. Switching between projects takes seconds with just a few button presses and the whole application takes advantage of touch screens, scroll wheels, 5-way controls, back buttons and keyboards for navigation and data entry. View and Edit When you need to see what's fresh, check your projects to see if there's new activity. TrailGuide will post any pending changes you have made on the phone and show you if any projects have been updated. Just select the project to download the latest activity and begin working with it immediately. Stored Locally Having your project information stored locally on your phone does more than just give you access when you're offline. It provides instant visibility to Messages, Comments, Milestones and To-Do lists. Using TrailGuide, there's no waiting for pages to load in a mobile browser or scrolling through layouts that are designed for the desktop. Safe and Secure TrailGuide uses industry standard SSL to connect to Basecamp (the same level of security that online banks use), so your passwords and data are safe when downloaded to your phone. And even though TrailBlazer uses a server to communicate efficiently between your phone and your Basecamp data, nothing is stored permanently on the server.

This website can be useful for the traveling executive who needs to be effective even during times that they are on the plane and cant afford to wastedtime being productive in times where the internet may not be available for whatever reason. With the Treo and the Blackberry being as ubiquitous as they are, there shouldn't be any problem finding the target market, and with plans starting under six dollars a month it will be easy to get people to sign up.

As of now it doesnt appear that this company is launching any sort of marketing campaign so if this company is to take off it will have to be mostly from satisfied customers via word of mouth.