Bigscreen.blowtorch.com In their own words
“Blowtorch is an entertainment company that joins forces with you, our online legion of young, creative thinkers, to create unique feature length and short form films.
You see, we kinda look at it like this, if you've helped to create something, there's a good chance you might actually like it.
And for those choosing to partake in the experience, we encourage you to put your stink on all things Blowtorch, or maybe just kick back and enjoy the deliciously stinky fruits of your peers labors.
Blowtorch puts out 6 feature films per year. They play in hundreds of theaters nationwide. Any one film might be funny or edgy or scary, but if anything, they will always celebrate irreverence, engaging you in a familiar voice and attitude. ”
Why Bigscreen.blowtorch.com might be a killer
Blowtorch is taking the reverse approach to integrating new media and old. The big networks, ABC, NBC, Fox, etc are turning to the web to hit the critical 18-24 year old market. Blowtorch on the other hand, is looking to traditional media to combine web memes with those of the big studios. They’ve already got a number of shorts out and a feature film is set to be released next year.
Some questions about Bigscreen.blowtorch.com
Will this reverse strategy work? How different are their films from everything else out there?
Will they better utilize their online marketing skills to harness the wisdom of the crowds?
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