beta.TidalTV.com - Teams Up With NBC, CBS and Others

TidalTV, a broadband video network based out of Baltimore, Maryland, is offering premium content from NBC, CBS, Vogue TV, WSJ, MSNBC National Geographic and HGTV among others. All programs are available instantly at no cost for the viewer; moreover, there are no special plug-ins or downloads needed to access TidalTV content.

The site will host both programmed and on-demand videos. The actually viewing experience mimics TV. You’ve got the screen on the left, which can be enlarged to full screen size with one click. Below that you have the channel guide, with separate tabs for On Demand programs, clips and My Faves. The player controls pop up as you move your mouse below the screen; you can pause, adjust the volume and open the guide.

“TidalTV (www.tidaltv.com) is a broadband television platform featuring the best in professionally produced, branded programming. The TidalTV experience is designed to complement and enhance traditional television viewing through its unique combination of programmed and on-demand video with DVR-style controls. There is no application to download, no waiting for videos to load and no fees to pay – TidalTV provides its audience with a high-quality viewing experience that, like TV, is always on.”

TidalTV’s got a slick and sleek interface with clear, neat controls. It’s also got the content to match. By partnering up with name brand programs, Tidal offers users content they know and love, all the time. It’s a rich media experience.

What is Tidal’s marketing strategy? How does it aim to capture critical mass within this notoriously finicky medium?

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