Yellowbot.com - Like the Yellow Pages, But Better

Yellowbot zeroes in on localities; it´s all about the neighborhood, your neighborhood, where you eat, and sleep and hang out. It´s also about connecting you, with other people in your area, with a great dry cleaner, or with the best gelato in your town. So, how does it work? You write reviews, or stories, about a particular place, say a pizza joint, or car wash, and you give it a rating. Or you can give a quick recommendation, either praising a locale, or giving it a thumbs down. You can create your own Yellowbot neighborhood by adding fellow botters and inviting non-botters to become botted; from there you can organize neighborhood events, get togethers, gatherings, and create guides for those who aren´t familiar with your hood. For those who simply want to know where´s what and what is where, there´s a search bar as well as a tag cloud. The site is still pretty, fresh looking, but it could go places, as people are increasingly into the more catered for you, niche, customized market.

“YellowBot is essentially a local search site for finding and reviewing the places you go to in your community (and elsewhere). As an integral part of the site we are building ways for patrons and business owners to exchange tips and experiences.”

The site is like the Yellow pages, which can be infinitely helpful, but more personalized; there are stories, there are friends and tags. It helps you glean the hidden gems in your home town and you might find some buddies along the way.

The site´s interface isn´t the most squeaky clean looking, and while the idea holds its own, there are a plethora of locale based networking sites out there. How will Yellowbot compete? What will make them return, when this site overlaps with what other sites do?