Your point of view doesn’t necessarily matter, despite your inclination to believe otherwise. You can, however, make it matter and even have people listen to you too, provided you have the right outlet. ViewPoints is a product review site, where your opinion does indeed give insight to others. Users can review just about anything, from toilet cleaners to spaghetti restaurants and baby car seats. The emphasis is on what you, the dear reviewer, have to say; therefore, the site encourages reviewers to submit info about themselves, create profiles and the like. So while shopping for a towel or blanket, a shopper not only can find the best towel/blanket, she may also find a friend. The site fosters connections between readers and reviewers; reviewers can give themselves attribute tags, such as “I am a spicy food lover/traveler” so that others can filter reviews by people they can connect with, making the site much more personal.