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In their own words
"Sure, we all have a funky folder in our kitchen with our tried-and-true recipes. But how would we turn those into cookbooks, and how could we get our online faves from the computer screen to the printed page?
The answer was easy: Let's partner with some of the best recipe web sites like Epicurous.com which have over 25,000 tested recipes from likes of Gourmet and Bon Appétit magazines, as well as top chefs and cookbook authors. And then we thought, why not pair up with cookbook authors, editors, and bloggers, call them Guest TasteMakers, and have them create TasteBooks anyone can order or remix themselves? Oh, and yes, we definitely want to be able to add recipes from that funky folder. Tasty."
Why it might be a killer
The final product is not only beautiful but the personalized aspect is just priceless. Cookbooks are one of the old world joys that have disappeared with the Internet tsunami and this is a brilliant way to bring them back.
Some questions
Are there plans to make the TasteBooks bigger? Most cookbooks can hold over 100 recipes.
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