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Soulfulbeauty.com is a well-designed portal providing beauty products, advice, and articles specifically pertaining to the unique needs of African-Americans. Included on this site are products and reviews of hair care and skin care products and the latest news about fashion statements, hair care and style, health and fitness and makeup. The site is fully searchable by key words and it also has a nice advanced searching feature that allows you to limit your search to specific categories or products. Also included on the front page of the site is a top 5 list of the most highly rated products by African-American consumers.
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| In their own words | |||
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“Soulful Beauty has been specifically designed to address the unique beauty needs of African Americans. Get specific information and products that are designed just for you”
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| Why it might be a killer | |||
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First of all, the site is very cleanly designed making it easy to find what you are looking for. African Americans have unique needs when it comes to beauty products due to skin tone, hair and personal style so a site that addresses these needs should do well.
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| Some questions | |||
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What plans do they have in place to stimulate the submission of more content? As it stands right now this is a nice looking, well-designed site, without the necessary content to fill it up. Perhaps they could run a beauty competition to get people interested in the site?
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| Category: User Gen. Content | tags:
black beauty black hair care black beauty advice soulfulbeauty
