We review 15+ internet startups per working day. Vote for the one you think will be a killer.
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In their own words
"SmartHippo is the first ever web site that allows individuals to use the power of a community to save money when shopping for rates on financial products and services.
The company is based in Montreal, Canada and currently serves the U.S. market exclusively."
Why it might be a killer
Especially with the recent mortgage crisis in the US people are more cautious than ever about the rates that they are able to receive and maybe even a bit distrustful of the lending companies. This is the first website of its kind to offer a place to compare and contrast lenders.
Some questions
The site is totally dependent on user participation. Will enough people participate to make the site successful? How is the site monetized?
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smarthippo.com comments