At SmartHippo.com people post the rates that they have received from different lending companies. As a result of this other users of the site can compare rates that they have been quoted and see if they are being offered a bad rate and if they should change to look at another company's rates instead. President George Favvas states that, "The lending industry is in a state of transformation and consumers are demanding more control and transparency in their dealings with banks and mortgage companies." There is even a place in the site where you can vote yes or no if you think a bank or company is offering a good rate to create a quick reference for users to see if a lending company is giving decent rates.