DigStock.com - Advice by Investors for Investors

In the vein of other user-generated sites regarding investment advice, DigStock wants to help provide their two-cents. The site posts financial news along with those stories generated by users. The stories get rated, and those that get rated highest get put on the site"s homepage. The same is true for user-recommended stocks. Given all the advice that exists for investors by so-called experts (and usually advice that comes at a hefty price), this site seems like a worthwhile tool in the stock market game. However, they need to improve their design and layout to maximize effectiveness.

DigStock is a financial website that provides investors access to major financial news as well as user-submitted stories (e.g. stock picks and analysis) and individual stock rankings by investors. With DigStock, users rank stocks and submit stories, which are reviewed (i.e. ranked and tagged) by other investors. Only the most timely, relevant, and valuable stories go to the front page.

Free investment advice by fellow investors is part of the service industry revolution, and this site is just one of the .

How does the site turn a profit? Would they consider improving the site design to make it more professional looking and easier to navigate?