AskProfit.com - Have a financial question?

AskProfit was developed by a team of financial professionals to provide a resource for users to get multiple answers to specific financial questions. It connects users looking for answers to their personal financial questions with an independent network of financial professionals. You can submit a question for free in a variety of fields, taxes, stocks, retirement planning, and then the financial experts will reply. You can also search for experts or browse the archives of old questions. AskProfit provides personalized financial content to lots of questions, and matches users with leading financial experts, worldwide.

"Financial Professionals: Share Your Expertise. Grow Your Business.
Becoming an Expert on AskProfit.com is Free, and is a great way to establish and grow your business through exposure in our Expert locator and by generating hot leads via our question/answer service."

Because it provides user generated financial content, which is contrary to the existing financial websites, e.g.: thestreet.com, which tells you what the brokers want to know. Also, it provides a free resource; however, by generating warm leads, it finds a way to generate real value from the time spent answering questions.

How will they grow their network? Expert network seems small for now? How much info can the experts really provide in a non-client relationship?