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Adimade is a new video ad-network in which its users get to create the content. The company runs competitions on behalf of their project partners (businesses, charities, organizations); the underlying idea is that the Adimade community can come up with fresher, more creative and more innovative content. Users are guided by a set of directives outlining the goals and characteristics of each project. Once videos are completed and uploaded to the site, the community votes for the best clips; the top five videos make it to the final selection round and the project sponsor selects the winner. Current projects include Anything-Ade, a parody ad of sports drinks and My Planet ads concerning global warming; prizes are 2000 (Australian dollars) and $500, respectively.
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| In their own words | |||
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“Adimade is a video-sharing network focused solely on user created advertising competitions. In a time when consumers are avoiding ads in droves - adimade is offering consumers, businesses and charities a place to collaborate and create new ads, redefining how ads are made and distributed. Adimade users create Ads that are more than just a "sales pitch". Adimade users make ads that WE WANT to watch.”
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| Why it might be a killer | |||
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Adimade spices up the video ad industry. Creative types who haven’t got any industry experience are able to prove their worth and get their foot in the door. Ads are, in turn, more creative and different. It’s a win-win situation.
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| Some questions | |||
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Adimade needs to add more projects in order to attract more users and gain traction. The video management section could be more intuitive as well. How is the voting process kept fair?
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| Category: User Gen. Content | tags:
video ads advertising user generated content adimade
