YummyFriends.com - A network for busy parents

YummyFriends is a cute social networking site supposedly for busy moms, but for parents of both genders in the end. The site is basically a forum to communicate, talk about your interests, and meet other parents. Many of the members are young parents who also juggle careers in addition to their kids. It's a good site for modern moms and dads to find people they can relate to. Most of the members are living in Canada but it's open to anyone. The basic social networking features on YummyFriends include sending messages and a discussion board.

A guilt-free way of meeting other parents who, like you, have very little spare time.

The site provides nice spaces for member profiles, and surely people will take advantage of this as a way to meet online friends or do networking for their careers. It has a lot of potential for development if there is some creativity.

If the site is marketed to parents who don't have much free time, how will they attract active site users who make it a worthwhile enterprise?