YouWereMe.com - What would you do if you were me?

With youwereme.com, a new website has been launched that helps people answer the question “What would you do if you were me?”.
Ask other members about your daily matters and receive their point of view through a live chat dialogue. You can specify a profile of the person you would like to talk to and who is likely to have the point of view you need. The service is free of charge and doesn't require users to be experts in certain areas. It's not about knowledge; it's about providing perspectives, opinions and experiences to others. Possibilities are numerous. Imagine you need a Christmas present for your little nephew. What is better than asking someone who is his age on youwereme.com?

“Specify the profile of a person you would like to chat with. Specify gender, age and origin and start chatting instantly. Ask people like you and me about your daily matters. What would you do if you were me?”

There are already some advice web sites out there but most of them are based on the concept of "experts" and therefore aren't free. This site is unique in that it doesn't require special expertise. They even encourage everyone to participate. Using this site is basically like talking to a random stranger on the street about your private life and getting his or her insight on a specific topic. Most people wouldn't do this in real life but the Internet makes it possible.

Will the design be improved? How are they going to make a profit from the site, since there doesn’t appear to be any advertising?