Wetpaint.com - The Paint Is Still Wet

Wetpaint powers websites that tap the power of collaborative thinking. The heart of the Wetpaint advantage is its ability to allow anyone, especially those without technical skill, to create and contribute to websites written for and by those who share a passion or interest. To do this, Wetpaint combines the best aspects of wikis, blogs, forums and social networks so anyone can click and type on the web.

“Wetpaint was founded in 2005 and is headquartered in Seattle's historic Pioneer Square. The company is backed by Trinity Ventures and Frazier Technology Ventures.

Where did the idea for Wetpaint come from? It came from a friend who not that long ago was diagnosed with cancer. After the initial shock wore off, he did what most of us would do: He went online to learn everything he could.”

Wetpaint sites are never really done, you can always edit and add to them, that's what makes it great. The more coats you add, the richer the story.

In all of this kind of websites, blogs make online publishing easy, but blogs are monologues. And forums are great for question and answers, but they're too hard to search. And wikis allow the reader to become the writer, editor and fact-checker, but they're just too darn hard to use for the average person. Wetpaint is different. With Wetpaint, anyone with a passion can create an entirely new website and invite others to help them build it. And it's easy adding to a Wetpaint site is as simple as click and type. And when you put thousands of heads together to solve a problem, the results can be astonishing. And they really believe that.

Isn’t the untidiness of the site will discourage users from entering it? How many sites are targeting the very same audience?