URockHard.com - Social Network for Guitar Hero Fans

Another social network focused on the music scene, URockHard intends to rise above the rest with its slick rock chops. The site is geared towards fans of Rock Band and Guitar Hero, that is musical gaming kids who aren’t quite in the league of professional or even amateur musician. URockHard also caters to air guitar players, karaoke stars, and even the occasional real rock band looking for a network to call home. Members can display their skills by uploading videos and pictures. The site also includes a section called ‘Stoked4Stuff’ which is a free online classified marketplace for trading/selling gaming gear, musical paraphernalia and the like. The ‘Sound Board’ allows members to record audioclips promoting URockHard, while ‘The Garage’ is a space dedicated to musicians and bands. You’ve got to sign up to take full advantage of the site.

“It started innocently... A birthday gift for a friend's son... But it quickly became an obsession, an addiction. A passion for games and related personal music videos... That's why we created www.URockHard.com... To bring all of us together as a community and share what we do... ROCK!!! Create a profile, invite your friends, upload personal videos, vote for your favorites and let's jam! Take your time, peruse the site, and enjoy.”

URockHard fulfils a niche; while other music sites actually focus on real bands and singers, this site brings in the gaming aspect. There are plenty of fans of Guitar Hero and Rock Band that will enjoy this site. It’s customizable, it has the rock look—it’s a place to have a good time.

With so many social networks with a music theme, will URockHard be convincing enough to attract loyal users? How will this be monetized?