TheRightBreed.com - Online Dating For Animal Lovers

Pets are sexy. They’re the new “It” accessory. Check out Paris Hilton’s parade of little Chihuahuas, or take a stroll in any LA dog park. It’s an easy way to get a date—you’ve got something in common right off the bat, namely a love for animals. This is the concept for the new dating site, The Right Breed. A lot of dates can be rejected simply because you have a pet and they don’t. At The Right Breed, everyone shares their animal love. It’s eharmony for single pet owners and animal lovers. They offer the usual online dating setup: profiles, chat rooms, emails, instant messaging with webcam, search and even an online magazine. You can meet to make friends or find your next lover. Additionally, the sites revenue (the service costs $14.99/month after the first 60 days) will go towards pet adoption to the less fortunate.

“Here at TRB, you can meet other people with whom you have a great affinity; namely the love of a certain type or breed of animal or all animals in general. You can befriend others simply because of their pet or you can use it strictly as an online dating site and look for someone that you are attracted to and can ultimately build a relationship with.”

The Right Breed is an interesting twist on online dating. It reaches an audience that really hasn’t been successfully targeted in the online dating field. It also gives back to the community which is unusual for such sites.

Will users want to pay to use the site? Is it really going to get enough of a user base to be profitable? How will attract and keep users?