Tellfriends.com - Share & Bookmark Info for Your Friends

The premise of this site is positive, affirming and karma-esque: you tell your friends things, you help your friends, and they will turn around and do the same for you. Best of all, everyone will feel awesome. It"s the modern day "peace, love and happiness" website. To start, you simply add the Tellfriends button to your web browser, post any web page to Tellfriends with 1 click while web-surfing, and start receiving good karma. They hope to have this "infokarma" available in different cities around the world. The top posts thus far had information on such things as restaurants, teeth whiteners, and loan consolidation recommendations. The site is good, but the design is lackluster (especially given the very cute "about us" page).

Everyday, all around the world we all Tellfriends things to help them. In return, our trusted friends help us. It"s what our founder calls infokarma.

This is a social networking site for friends and seems to target an older site than MySpace-esque sites, which is a good new base to reach.

Can they improve the design and layout of the site so that is better reflects the positive vibe of the site? How are the planning to make a profit?