Stockfriend.com - Free Advice on Investing

Stockfriend is a new social network for investors that allows you to share and collaborate on investment ideas with friends. People make predictions about stocks, see others" stock picks,aggregate community opinions, track their performance, and ideally make new "friends." I like this take on the social networking genre, because it is taking the MySpace idea and improving it; people create profiles and share friends in the same manner, but they build reputations on actually doing something productive like helping their friends invest. The layout is not the most innovative or interesting, but this is a Beta site so I"m hoping a fantastic new design will be unveilved soon.

People love to invest and try to make money, and this site aims to arm the consumer with free advice from supposedly the best source, their peers.

Will they upgrade their design/color scheme? How are they making a profit?